What makes a brand impossible to ignore?

In this episode, I’m sharing the behind-the-scenes story of one of my favorite client transformations—108 Logistics, a purpose-driven company helping youth baseball clubs thrive financially so coaches can focus on what matters: the game.

You’ll hear how a simple idea evolved into a fully aligned brand with heart, strategy, and unforgettable impact—and how we built it from the inside out.

This episode is a deep dive into:

• why your first idea probably isn’t your best one


• how to move past surface-level branding into emotional resonance


• the moment everything clicked for 108 Logistics


• the surprising power of a logo that tells a story


• how we landed on a tagline that gives you goosebumps


• the difference between creating a look vs. building a feeling

If you’re building a brand (or rethinking one), let this be your reminder: the magic is in the message—and it starts with how it makes people feel.

Come hang with me behind the scenes:

• Substack → https://substack.com/@paradoxbrands


• Instagram → @paradox.brands for daily inspo + messy BTS


• TikTok → @paradoxbrands for snack-sized branding wisdom


• LinkedIn → Mona Jem for the nerdy, strategy stuff


• Pinterest → @paradoxbrands for visual vibes

Free Resource to Ground Your Growth:

✨ The Archetype Clarity Guide

No fluff, just clarity. If you're tired of staring at the blinking cursor, this is your go-to for finding your voice and showing up fully aligned.

→ Grab your free guide

🌀 The Clarity Code Workbook

Ready to strip it all down and rebuild with intention? This 5-day workbook is your permission slip to ditch the pressure and lead with authenticity.

→ Get The Workbook

If something resonated with you in this episode, I’d love to hear about it. Tag me on social (@paradox.brands) and share your takeaways—or better yet, leave a review to help other purpose-led creators find this space.

Your courage to begin, even imperfectly, matters.

Your story, even mid-chapter, is worth sharing.

Until next time, stay paradoxical, stay purposeful.

Love you, go be great. 💫