#110: The Future of Sports: How Latino Fans Are Changing the Game
Description
In this episode, we explore the growing influence of Latino fans in the U.S. sports world, as revealed by Bain
& Company’s latest research. With Latinos set to drive one-third of future sports spending, we break down the missed opportunities, cultural gaps, and the urgent need for sports organizations to engage this passionate fan base. From personalized experiences to Latino representation in media and leadership, we uncover what it will take to win over the future of sports. Join us as we dive into the numbers, the impact, and what’s next for the world of sports.
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