#112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024
Description
Kipp Bodnar is Chief Marketing Officer at HubSpot and co-hosts the popular "Marketing Against The Grain" podcast. Kipp joins Dave to talk about his path from managing the HubSpot blog to CMO, what changes from individual contributor to marketing exec, how HubSpot's marketing has evolved over the years, and some predictions for 2024.
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