“Developer experience is an approach to thinking about engineering excellence and maximizing engineering performance by increasing the capacity and performance of the individuals and the team as a whole."

Abi Noda is the CEO & co-founder of DX. In this episode, Abi started by sharing what developer experience is, why it is becoming an industry trend nowadays, and the different ways of how it is being implemented in the industry. Abi explained why the traditional metrics normally used to measure developer productivity do not really work and can even provide perverse incentives. Abi then touched on the two popular researches widely known in the industry, i.e. the DORA report and SPACE framework, before then explained how DX is building on top of both researches to provide the measurements and KPIs to measure developer experience and productivity. Towards the end, Abi shared his advice on how we can start investing in improving developer experience, including when to form a dedicated team and getting the buy-in from company executives.

Listen out for:

• Career Journey - [00:06:22 ]


• Developer Productivity Industry Trend - [00:09:14 ]


• Developer Experience for Developers - [00:11:28 ]


• Different Names of Developer Experience - [00:13:30 ]


• Traditional Metrics - [00:17:15 ]


• DORA & SPACE - [00:21:16 ]


• DX Measurements - [00:26:30 ]


• DX KPIs - [00:32:01 ]


• Starting With Developer Experience - [00:36:49 ]


• Developer Experience Team - [00:40:49 ]


• Building a Case for Developer Experience - [00:43:08 ]


• 3 Tech Lead Wisdom - [00:46:18 ]

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Abi Noda’s Bio

Abi is the founder and CEO of getdx.com, which helps engineering leaders measure and improve developer experience. Abi formerly founded Pull Panda, which was acquired by GitHub.

Follow Abi:

• LinkedIn – linkedin.com/in/abinoda


• Twitter – @abinoda


• Website – abinoda.com


• DX – getdx.com


• Software Engineering Research – abinoda.substack.com

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For episode show notes, visit techleadjournal.dev/episodes/112.