#113 - From Blueberries To Regenerative Cannabis: How Coastal Sun Built A Profitable, Planet-First Brand w/ Darren Story
Description
We unpack the federal push to restrict hemp products, then turn to a grounded model for the future: regenerative organic cannabis. Darren Story from Coastal Sun shares how soil health lowers costs, why OCAL matters, and how compassion and affordability can scale.
• hemp policy shock and what it means for access
• lessons for advocacy and industry unity
• Darren’s path from blueberries to cannabis
• WAM partnership and medical-first roots
• OCAL certification and consumer education
• regenerative farming practices and cost
• navigating DCC rules and animal integration
• brand positioning and diverse consumers
• greenhouse tech for organic at scale
• expansion via teaching and partnerships
• wellness ethos, leadership, and discipline
• affordability, SP34 donations, and unit economics
• measured growth and a five-year vision
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