DiscoverAssociations Thrive113. Kate Fryer, CEO of the Endocrine Society, on Intentional Decision Making, Calculated Risks, and Non-Dues Revenue
113. Kate Fryer, CEO of the Endocrine Society, on Intentional Decision Making, Calculated Risks, and Non-Dues Revenue

113. Kate Fryer, CEO of the Endocrine Society, on Intentional Decision Making, Calculated Risks, and Non-Dues Revenue

Update: 2024-10-24
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How do you balance being risk-averse with taking calculated risks that could benefit your organization? Can you think of a time when taking a risk in your organization led to unexpected success or a valuable learning experience?

In this episode of Associations Thrive, host Joanna Pineda interviews Kate Fryer, CEO of the Endocrine Society. Kate discusses:

  • How Kate discovered the association world after working as a copy editor for scientific journals, later pursuing a long-term association career.
  • The importance of intentional decision making, and how inattention and inactivity can force you to make the wrong decision, taking choice out of your hands.
  • Her experience starting as a CEO during the pandemic, and the effort she made to establish connections with staff and member leaders virtually.
  • How Kate knew she was ready for a CEO role after realizing she could anticipate and critically evaluate the decisions of her mentor.
  • How the Endocrine Society honestly evaluates their own strengths and weaknesses. Kate says that associations often have a "rose-colored glasses" view of their programs, which leads to some programs having a longer life than really needed..
  • How the Endocrine Society is driving non-dues revenue by leveraging its large reserves to fund an innovation fund that invests in for profit ventures in the association and nonprofit space.
  • Her advice to first time association CEOs: Your first Board meeting is critical to your success. You want Board members to be confident in their decision to hire you as the chief staff executive.

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113. Kate Fryer, CEO of the Endocrine Society, on Intentional Decision Making, Calculated Risks, and Non-Dues Revenue

113. Kate Fryer, CEO of the Endocrine Society, on Intentional Decision Making, Calculated Risks, and Non-Dues Revenue

Joanna Pineda