Are you feeling the pull to move beyond the service chair and wondering, “What’s the next step?” In this episode, I share the exact steps to take to evolve beyond lashes (or whatever service you specialize in) and step into new opportunities like education, product lines, coaching, or services for other beauty pros. I open up lessons I learned the hard way, things I wish I’d known sooner, and how to set yourself up for success when you’re essentially starting fresh in a brand-new lane.

If you’ve been dreaming about building something bigger than your current service menu, this conversation will provide clarity and the permission slip you’ve been waiting for. I walk you through the branding questions, social media transitions (with real life examples) and the practical moves you need to make if you’re serious about growing your business in a new direction.

What you’ll learn in this episode:

• Do you really need a separate Instagram page when branching out?
• How to figure out who your target audience is
• The key difference between marketing to clients vs. other professionals (plus real examples)
• How can you avoid confusing your audience when you’re juggling services and education? 
• What brand values should you nail down before launching something new?
• Why is “point A to point B” thinking a game-changer for your offers?
• Consider THIS before you create your offers (I wish I’d done this differently!)

Feeling a little stuck in your business? Not sure what the next steps should be? Or maybe you have big goals and want help mapping them out? You don’t have to figure it all out alone, babe! My 60-minute mentoring sessions are designed to help lash artists + beauty pros like YOU cut through the overwhelm, find clarity, and walk away with a game plan that feels exciting and doable. One hour, just you and me, focused completely on your goals. Let's talk! https://beautycorprollc.hbportal.co/public/mentoring-session 

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm