#114 - Building an SDK feat. Dr. Daniel Hauschildt // CPTO @ IMG.LY
Description
Get insight into the SDK business (and learn about cross-platform performance and developer marketing) with Dr. Daniel Hauschildt (MD & CPTO at IMG.LY). As a client-side offering (no servers!), IMG.LY needs to take extra steps to ensure reliability on all devices 📱, platforms 💻 and browsers 🌐. From crafting developer-friendly documentation to optimizing performance on every device and platform imaginable, Daniel shares hard-earned insights from the SDK business.
- 👨💻What makes an SDK truly developer-friendly? 🤔
- 📜Documentation: The secret sauce of INBOUND developer marketing
- 🔌 API Design: Beauty of purpose-driven entry points
- 🧩How they build for the future with modular design
- 🐙 Cross-platform support: Native vs. cross-platform frameworks (React, Flutter etc.)
- ⚙️Why they focus on algorithm optimization over compute optimisation
Listen here
Timestamps:
(00:00 ) Welcome
(00:38 ) Who is Dr. Daniel Hauschildt
(02:15 ) Pivoting IMG.LY
(03:58 ) Daniel's Nerd Journey
(05:28 ) IMG.LY's Business Model and Growth
(06:14 ) Documentation in Developer Marketing
(09:08 ) Documentation Inspiration
(10:06 ) SDK Business: Technical Challenges and Solutions
(10:43 ) Challenge of Cross-Platform, Cross-Device, and Cross-Browser Support
(14:23 ) How They Modularise the SDK
(17:18 ) Versioning and Breaking Changes
(18:29 ) Algorithm Optimization Over Compute Optimization
(21:59 ) Native vs. Cross-Platform Frameworks (Flutter, React, etc.)
(24:15 ) Documentation Tools
(24:54 ) AI Integration
(26:14 ) Client-Side Functionality
(28:03 ) Future Plans for IMG.LY
(32:01 ) IMG.LY Team Composition
(33:20 ) What Is the ICP of an SDK?
(34:48 ) DevX: Marketing to Developers
(35:40 ) DevX Function Calls
(37:48 ) DevX: UI/UX of API Design
(38:47 ) Message to Younger Self
United States
