In this powerful solo episode, Finola Howard returns to the bold declaration she made in Episode 112: she’s building a million euro turnover business. The question that followed? How exactly are you going to do that, Finola?

This episode is her answer.

Finola shares the real, raw, and strategic shifts she’s making—not just in her business model, but in her body, her mindset, and her daily decisions. She introduces the guiding question that’s shaping every move she makes:

“What would the Million Euro Me do?”

This isn’t a hustle story. It’s a story of scaling with joy, clarity, and truth. If you’ve ever wondered if financial freedom and joyful living can co-exist—this is your roadmap.

What You’ll Learn

• 
  

  Why saying your big goal out loud is an act of personal power

  
  


• 
  

  The mindset that supports sustainable, scalable success

  
  


• 
  

  How to move beyond the “time-for-money” model

  
  


• 
  

  Why physical wellbeing is key to financial expansion

  
  


• 
  

  How to make strategic space for growth in your business

  
  


• 
  

  What it looks like to shift from “enough” to “abundance without apology”

  
  


• 
  

  Why joy is a legitimate—and essential—metric for success 

  
  

Resources Mentioned

• 
  

  ✨ The Joyful Million Playbook — Get the behind-the-scenes strategy, tools, and real numbers as Finola builds her €1M business with joy.

  
  


• 
  

  🚀 Join SOAR — Doors are open now for this transformative growth space for values-led entrepreneurs.

  
  


• 
  

  🎧 Listen to Episode 112 — The beginning of the journey: Making the Million Euro Declaration.

  
  

🕒 Episode Chapters

00:00 – Welcome to Your Truth Shared
→ Business Growth with a Joyful Heart
Intro to the episode and the podcast’s mission to align story and strategy in business.

01:10 – Revisiting the Million Euro Declaration
→ From Bold Statement to Strategic Action
Why saying the goal out loud changed everything—and how it created accountability.

03:30 – Purpose Over Ego
→ Challenging Limiting Beliefs Around Money and Success
Why this isn’t about flashy numbers, but about proving that joy and money can coexist—especially for women in business.

06:30 – Preparing Me First
→ Mobility, Energy & What’s Loudest in Your Life
The physical challenges Finola is addressing first, and how movement and flow are central to her vision of expansion.

10:00 – The Million Euro Mindset
→ From “Enough” to “Abundance Without Apology”
Adopting identity-level thinking: “What would the Million Euro Me do right now?”

13:00 – Preparing the Business for Scale
→ Redesigning the Business Model to Break the Time-for-Money Cycle
Key decision: setting a date to stop new 1:1 work and leaning into productisation.

16:45 – Productising What Already Works
→ Turning Proven Offers into Scalable Growth Tools
Reviewing the existing product suite and moving toward a one-to-many model with strategic mentorship.

18:40 – Systems That Support Scaling
→ Fixing the Leaks and Creating a Growth Engine
How systemising everything from content to funnels to onboarding creates space for expansion.

21:30 – Positioning and Visibility Strategy
→ Sharing the Story of Joy as a Business Growth Tool
Why Finola is doubling down on visibility—and how clarity of story drives opportunity.

23:45 – The Role of Product Development and AI
→ Building Scalable Tools for Strategic Thinking
How AI and micro tools are enabling a new product vision for strategic business growth.

27:15 – Trust Then Do, Do Then Trust
→ A Mantra for Courageous Action
Acting from belief—even before the results arrive—and staying aligned with the vision.

29:00 – Your Invitation to Build with Joy
→ Subscribe, Join SOAR & Follow Along in The Joyful Million
How to stay close to the journey and build your own joyful million alongside it.