If you’ve ever struggled with showing up on video, thought your story wasn’t “big” enough, or felt like everyone’s already said what you want to say… this episode will flip your perspective.

🎥 Matt King is here to show you how to cut through the noise, not with perfection, but with personality. He shares his proven method for making human-centred, story-led videos that actually connect — all by using simple props, true stories, and the magic of your own lived experience.

You’ll walk away knowing:

• Why your most ordinary objects can unlock extraordinary storytelling


• How to stop performing and start resonating with your audience


• What 3 videos every founder should create (and how to shoot them)


• The key difference between sharing what you know vs. what you believe

🎧 Whether you're camera-shy, a content pro, or somewhere in between — this conversation will reignite your confidence and creativity.

🧭 Episode Chapters (with SEO-rich keywords & timestamps)

00:00 – Feelings Sell, Not Features
Emotional marketing, video storytelling, and human-first brand content

02:30 – From ‘How-To’ to ‘Here’s What I Believe’
Authentic video content, expert vs. explorer positioning, and the trust-building power of vulnerability

06:50 – Sharing the ‘In-Between’ Stage of Success
Why showing the messy middle matters more than perfection

08:45 – Building a Brand Through Belonging
Community-led marketing, relatable storytelling, and social proof

12:20 – The Truth About Video Fear
Why showing your face is scary — and why it’s your biggest strength

14:00 – The Power of Props: Storytelling Tools You Already Own
Creative video techniques, visual metaphors, and how to make props do the heavy lifting

22:20 – The 3 Videos Every Founder Needs
Founder's story video, process explainer, and a testimonial that moves

25:15 – Chess Pieces & Strategy: Crafting Story From Objects
Business storytelling prompts and how to spark video ideas using what’s around you

28:50 – You Already Have the Stories — Here's How to Find Them
How to build video content from your memories, keepsakes, and everyday objects

31:00 – Why “Ordinary” Is Your Differentiator
Standing out with emotional resonance instead of marketing hype

35:10 – Multi-Passionate & Proud: Redefining Entrepreneurship
Side hustles, self-expression, and rejecting the all-or-nothing business model

41:30 – Just Start: Storytelling for Seasoned Entrepreneurs
Why even established founders should experiment with story-led video

📌 Resources + Links

• Connect with Matt: immattking.com


• Subscribe to his newsletter The Click: HERE

💫 Connect with Finola Howard

👉 finolahoward.com
👉 Instagram: @thisisfinolahoward
👉 LinkedIn: linkedin.com/in/finolahoward

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Until next time, keep showing up with joy, clarity, and purpose.