1148: In Good Company: CEO Conversations with Kate O’Hara: A Framework for Understanding Luxury Interior Design Clients
Description
Today With Kate O’Hara:
Have you ever had that experience where you’re working with a client on something and they just seem to resist what you’re saying…and you ask yourself, “Why won’t they just let me do what they’re paying me to do?”
Maybe you have a difficult client. But more likely, the problem is that you don’t understand that particular client’s priorities or motivations. And that’s not a reflection on you, your client probably doesn’t understand this about themselves either.
Wouldn’t it be great if you had a framework for tapping into what your client really wants and needs? That’s exactly what my guest today, Kate O’Hara, has created.
Today, she breaks down three levels of clients, and more importantly, what matters most to these clients within six important criteria.
More About Kate O’Hara
Kate O’Hara grew up in the world of design. After a decade with the company, she stepped into the role of CEO + Creative Director, expanding the family design firm into new regions of the U.S. When she isn’t traveling between our Minnesota and Texas offices, you can find Kate speaking at conferences, working with our design team, and connecting with new clients and furniture lines.
Connect with Kate O’Hara
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AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
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