"...for the growing good of the world is partly dependent on unhistoric acts; and that things are not so ill with you and me as they might have been, is half owing to the number who lived faithfully a hidden life, and rest in unvisited tombs..."

This week, I am reflecting a quote from George Eliot’s Middlemarch, published in 1871 to ask the question, "will donor give during uncertainty?"

Reflection Questions

• When was the last time you did a temperature check with your donors? Asked them how they are feeling in the uncertainty?  Asked them how they are keeping the darkness at bay? And, just listen.
• Then consider, will your vision inspire donors to give to a capital campaign?
  
  

Reflection for Capital Campaigns

One common question I receive is “is this the right time for a campaign because of … the fill-in-the-blank economic or societal uncertainty?”  Will donors give?

During uncertain times, the ordinary people who are our donors often feel overwhelmed.  When there is increased division, enmity, and strife, it’s easy to feel powerless and to focus inward. We begin to feel as though nothing will change and, for some, this can lead to a decrease in their giving. 

And, yet, neuroscience has proven that the act of giving boosts a donor’s mood and their feelings of agency.  When we give donors a concrete way that they can help their community, they no longer feel as powerless.  Their donations become the small acts of kindness and love that they can do to push back against the enmity.  Through giving, we empower them to partner with us to keep the uncertainty in check.  We empower them to grow the good in each of our communities through these unhistoric acts.  

A well-planned capital campaign can cast a vision that becomes a visible reminder of the good they can do in the community.  

What do you think? Send me a text.

To explore small town capital campaign coaching deeper and to schedule an free explore coaching call, visit ServingNonprofits.com.

Music credit: Woeisuhmebop