In this episode, Alex Mikhailovsky, a medically retired Army veteran, discusses his journey to founding Organic Grit, a CBD company tailored for veterans. Alex shares the how they're overcoming challenges with the legal landscape of CBD and the strategies that have fostered Organic Grit's growth, including using customer education to drive customers down funnel. Expect to learn the importance of a clear mission, the benefits of starting with a niche market, and the power of word-of-mouth and customer education in building a successful brand.

⁠Organic Grit⁠

00:00 Introduction to Life-Changing Transformations
00:15 Understanding the Survey and Product Recommendations
00:22 Military and Mental Health Challenges
00:31 Defining Scuttlebutt and Introduction to Alex
01:03 Alex's Background and Military Experience
01:21 The Birth of Organic Grit
02:43 Challenges and Stigma in the Military
04:08 Early Customers and Business Transition
05:08 Ensuring Quality and Transparency
10:00 Marketing Challenges and Strategies
14:02 Customer Service and Community Building
16:56 Advocacy and Legislative Efforts
31:36 The Importance of Customer Feedback
32:43 Subscription Model and Future Plans
34:56 Struggles and Lessons Learned
40:47 Conclusion and Call to Action

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The Scuttlebutt Podcast - The podcast for veteran owned businesses. Show host, Brock Briggs, talks with veteran owners and operators about specific tactics they're using to start, buy, and grow business.

Get the tactics, templates, and case studies from the conversations for free at https://www.scuttlebuttpodcast.co/.