In this episode, I'm breaking down exactly what's happening in your brain during an urge and why it feels so impossible to resist. You'll discover why your brain literally fights itself during these moments, how stress chemicals flood your system, making clear thinking nearly impossible, and why urges feel infinite even though they're completely temporary. Most importantly, I'm giving you concrete tools you can use immediately - from cognitive reframing to physical redirection to sensory disruption techniques that actually interrupt the urge cycle.

This isn't about willpower or being perfect - it's about building a learnable skill through practice. You can go from feeling completely controlled by urges to having that moment of "oh, there's that familiar feeling, I'll just wait for it to pass." The key is being willing to suck at this for a while as you get better and better. Because mastering urges? It's the skill that separates people who lose weight temporarily from those who keep it off for life.

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I want to hear from you! Have a question or a topic you'd like me to cover on this podcast? Email me at Kimberly@kimberlyseversoncoaching.com