#12 How to move from a product to an audience first strategy? With Cedric Nattagh, Global Head of Digital Marketing @ Cegid
Description
In this new episode of Market'In, we had the chance to discuss with Cedric from CEGID about the way they have redesigned their website, starting from an audience perspective, and not a product one. In this episode he explains us how they decided to start from pain / gain for clients to show them the right contents that would really matter to them and help them in their buying process.
With multiple business lines and very different audiences, the challenge was really huge and the team had to adapt and think about several dimensions in order to deliver the best experience, the one that would also drive quality leads, from the website, but also from a paid perspective, on LinkedIn.
In this episode, Cedric goes through all the steps the challenges and decisions that had to take place to make this strategy a reality. If you need inspiration for your website and your lead gen strategy, this is definitively an episode for you!
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