#12 Hugo Pinto: Digital Transformation through Data Monetization: Telefonica Smart Steps
While working at Telefonica Digital, Hugo grew fascinated about the data monetisation business. He then realised that the patterns of movements and density of people have tremendous impact in terms of transportation, and that Telefonica is in pole position to take action by leveraging their existing assets.
Telefonica Smart Steps is a range of solutions to extract and use key insights to empower data-driven decisions for business. The corporate venture won Wired's Best New Corporate Venture Award in 2013, for the most disruptive product created in a large corporate organisation.
Episode 12 wraps up this year's Intrapreneur Stories. But we're not done with interviewing entrepreneurial minds yet! We'll be back in 2019 with a fresh set of content to inspire you to create your next venture.
Do you want to share your story with the community? E-mail me at email@example.com .
And if you have any questions for our next intrapreneurs, leave it on a comment below.
#11 Kenny Henderyckx: Why we’re investing in free-roam VR as a Telco
#10 Paul Ellingstad: The Social Responsibility of Corporations
#8 Jason Stamm: A business model for sustainability in the beer industry
#7 Gib Bulloch: Can Social Intrapreneurship Add Value to your Business?
#6 Isabel do Vale: Customers Kept Us Going in a New Market
Special Episode: Introducing Afonso!
#1 Stijn Van Avermaet: From B2B to B2C
TEASER #1 Stijn Van Avermaet — From B2B to B2C