12. Ride the change towards collective sustainable action - Hermione Taylor, Founder & CEO at Do Nation
Description
In this episode of the Future Planet Podcast, we adventure with Hermione Taylor, the visionary founder and CEO of Do Nation. Hermione is an early pioneer in promoting sustainable actions and living.
Her journey began in 2009 with an inspiring cycling trip from London to Morocco, a challenge not just for her but for those around her. Instead of seeking financial support, Hermione urged her friends and family to commit to sustainable actions.
What started as a personal challenge quickly transformed into a global movement.
Under Hermione's leadership, Do Nation has collaborated with over 500 organizations in 100 countries. Nearly 60,000 individuals have made pledges, collectively saving an astounding 16,500 tonnes of CO2 annually.
This achievement is equivalent to offsetting over 42,500 flights from London to Morocco, a testament to the power of collective action. And no, that doesn’t mean that we can now take those winter holidays without careful thought about our personal carbon budget.
In this episode you will hear:
🌱 Hermione's pioneering journey to empower everyday actions
🌱 How COP and CSRD are creating urgency and driving change
🌱 Collaboration, when it works, where its edges are and the opportunities it creates
We also explore how the movement has changed. And how with more people joining and creating solutions, which is wonderful, that also creates a need to evolve.
Listen to the end to hear us explore:
• the very real challenge of money, finance and allocation of resources to supporting the people and solving the challenges we face
• a curious link to how our approach could be different if we adopted the successes of a pilot project that helped people into work
Where shall we go next, what questions shall we ask? To co-create the podcast with us, connect with fellow change makers in the FuturePlanet community of action, visit www.futureplanet.love to sign in or sign up.