DiscoverThe Spirits Business Podcast12. Uncle Nearest: how Fawn Weaver founded the fastest-growing American whiskey brand in history
12. Uncle Nearest: how Fawn Weaver founded the fastest-growing American whiskey brand in history

12. Uncle Nearest: how Fawn Weaver founded the fastest-growing American whiskey brand in history

Update: 2024-12-18
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Fawn Weaver is a highly successful entrepreneur, a New York Times best-selling author, and the founder and CEO of the fastest-growing American whiskey brand in US history, and best-selling African-American-founded spirit brand of all time – Uncle Nearest. Fawn’s personal journey intertwines with the storytelling of the man who taught Jack Daniel how to distil in her latest book, Love & Whiskey. This episode delves into hardships Fawn faced in her teens, her discovery of the enslaved Black man who inspired her company, insights into the wider American whiskey category, and future ambitions.


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The Spirits Business Podcast is hosted by Melita Kiely, editor of The Spirits Business. This podcast episode was edited by Matchbox Motion.


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12. Uncle Nearest: how Fawn Weaver founded the fastest-growing American whiskey brand in history

12. Uncle Nearest: how Fawn Weaver founded the fastest-growing American whiskey brand in history