Is your nonprofit maximizing the potential of email marketing to engage donors and drive fundraising success?

In this episode of Fundraising Beyond Borders Podcast, I sit down with Katelyn Baughan of KB Digital to explore the power of email marketing for nonprofits, with a special focus on international fundraising. We discuss strategies for building and segmenting email lists, engaging donors with tailored messaging, and implementing best practices for email content and frequency.

Katelyn shares her insights on key performance indicators (KPIs) to measure success, tips for selecting the right email marketing tools, and how to avoid common pitfalls. We also highlight the importance of consistent communication to build trust and foster lasting donor relationships, as well as the value of lead magnets and welcome series to capture and retain supporters.

Whether you're just getting started or looking to enhance your email marketing strategy, this episode is packed with actionable advice to elevate your nonprofit's digital presence and impact.

Resources & Links

• Connect with Katelyn Baughan on LinkedIn.

  
  



• Download the Email Audit Guide

  
  

I’d love to hear your thoughts on this episode. Take a screenshot and share it on Instagram. Be sure to tag @‌fundraisingbeyondborders so I can connect with you.