Globally, 86% of small business owners pay themselves less than $100K a year.
Only 20% of solopreneurs reach the $100K–$300K bracket.
And just 3.6% ever hit the million mark.

So why do so many stay stuck — and how can you break through?

In this episode of Your Truth Shared, I unpack what really keeps small businesses from crossing that €100K line — and why it’s not about working harder, but working more consciously.

We’ll explore:

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  The Busyness Trap that keeps entrepreneurs on the hamster wheel

  
  


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  The missing sales engine that moves businesses from €15K to €100K and beyond

  
  


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  Why whole-business thinking matters just as much for solopreneurs as larger companies

  
  


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  My five-question Consciousness Framework that turns random actions into aligned growth

  
  


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  Why boring, consistent follow-through beats shiny tactics every time

  
  


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  My own declaration to build a million-euro business — and why the odds don’t scare me

  
  

If you’ve ever wondered how to take your business from busy to viable, from fragmented to aligned, and from stuck to sustainable — this one’s for you.

⏱️ Episode Chapters

00:00 – The Reality Check: Why Most Small Businesses Don’t Cross €100K
04:30 – Sales vs. Salary: Getting Clear on What You Really Want
08:15 – The Fear of Wanting: Why Entrepreneurs Hide Their Goals
12:40 – The Busyness Trap: When Consistency Becomes Pointless Activity
18:05 – The Missing Engine: Why Visibility Without Conversion Doesn’t Work
24:50 – Sales as a Relationship: The Power of Small Yeses
28:30 – Whole-Business Thinking: Culture, Alignment, and Follow-Through
33:00 – The Consciousness Framework: Five Questions That Change Everything
39:15 – Finishing What You Start: Why One Campaign Done Well Beats Two Half-Finished
43:20 – Reframe & Empower: Hitting €100K and Beyond Without Burnout
48:00 – My Million-Euro Declaration: Consciousness Over Hustle
52:15 – The Closing Challenge: Build a Business That Sustains You

Resources & Links

Connect with me:
Website → finolahoward.com 
Instagram → https://www.instagram.com/thisisfinolahoward/
LinkedIn → linkedin.com/in/finolahoward 

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