Whether you're a fan of Taylor Swift or not, the strategic thinking behind her Eras Tour offers remarkable lessons for creative entrepreneurs. This episode explores the business operation, leadership decisions, and discipline that made a $2 billion tour possible and what you can apply to your own creative business.

From six months of intensive preparation to handwritten letters for her entire team, discover how making excellence look effortless requires extraordinary work behind the scenes. You'll learn about building for long-term trust rather than short-term profit, creating cultures where clients become participants, and maintaining standards that become your reputation.

Key Moments:

• [00:00 ] Why Taylor Swift's tour docuseries reveals powerful business lessons for creative entrepreneurs
• [02:50 ] The scale and strategic planning behind a $2 billion operation with 149 shows and making it look effortless
• [10:17 ] Creating Partisipants not Spectators
• [12:08 ] Personal Touches and Continuous Evolution
• [18:19 ] What does Taylor Swift's tour have to do with your creative business?

Notable Quotes:

"Making something feel effortless requires incredible preparation. The sense of freedom comes from having done so much work that you don't have to think about all the different components anymore."

"Building something exceptional is never about luck or talent alone, it's always about the choices you make behind the scenes. The preparation you're willing to do that no one sees. The discipline you maintain when no one's watching."

Resources Mentioned:

• Read: This Week's Full Journal Post
• Link: The Base Notes Waitlist
• Link: Episode 090. Why Care And Design Matters In Business
• Link: Taylor Swift Docuseries:  The Eras Tour Docuseries
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• Website: www.philippacraddock.com
• Send an Email: news@philippacraddock.com

Share Your Insights:

What stood out most to you from these business lessons? Have you experienced how preparation creates freedom in your own work, or discovered ways to build long-term trust with your clients? I'd love to hear your thoughts, send me a message on Instagram I read every message.

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