This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.

In this episode, we cover 

• Why buyers are switching to a more "self-service" model of buying 
• How interactive demos stack up against traditional marketing education like videos or ads
• Tips to create a product story with your interactive demo that gets you a 30% CTR
• The most common questions marketers have about interactive demos

Timestamps

• (00:00 ) - Introduction
  


• (08:36 ) - Statistics on Product Demos
  


• (12:39 ) - Gating vs. not gating product demos
  


• (14:58 ) - Emails and personalized follow-ups post-demo
  


• (15:54 ) - Where to place the interactive demo on the website
  


• (23:29 ) - Interactive demos with complex products
  


• (28:01 ) - How to budget for interactive product demos
  


• (30:53 ) - Implementing interactive product demos in LinkedIn ads
  


• (32:31 ) - Platform recommendations for interactive product demos
  


• (36:25 ) - Use of interactive demos in the sales cycle
  


• (38:01 ) - Tracking activity and attribution in interactive demos
  


• (39:40 ) - Personalized demos for each prospect
  


• (42:39 ) - Post interactive demo conversion best practice
  


• (47:21 ) - Closing thoughts

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