Why do we need non-negotiables as part of our business?  In this conversation, Kirsten Flory discusses the need for clarity on what one is willing to accept in client relationships and the significance of defining personal and business missions and values.  The discussion also covers the necessity of having hard conversations, effective negotiation tactics, and the importance of trusting one's gut feelings in business decisions.  These are valuable tools for entrepreneurs looking to create a successful and fulfilling business.

Key Takeaways:

• Non-negotiables are essential for a productive business
• Identify what you are willing to accept and say "no" to
• Respect and good communication are key in client relationships
• Get comfortable walking away from unfit clients
• Defining your mission and values is crucial for clarity
• Hard conversations are necessary for growth and resolution
• Negotiation requires confidence and calmness
• Integrity is vital in maintaining non-negotiables
• Trust your gut feelings in business decisions
• Be slow to hire and quick to fire when necessary

Kirsten Flory is the President & CEO of Foundations Commercial Real Estate and host of The Small Business Mindset podcast.

www.kirstenflory.com