🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Emma Rees, a 4x founder across B2C, B2B and Enterprise SaaS, chairwoman at Deployed, and angel investor.

Starting at 15, when she quit school and walked door-to-door with her CV, she shares practical insights on customer discovery and investor conversations.

We discuss the critical difference between prevention and promotion questions that create bias in funding decisions for female founders.

Emma breaks down her systematic LinkedIn approach for reaching corporate decision makers and building relationships with potential customers.

We also explore why only 3% of funding goes to all-female founder teams and how unconscious bias affects investment patterns.

Join us as we talk through practical frameworks for validation, networking strategies that actually work, and preparing for high-stakes investor meetings.

🟪 Timestamps

(00:00 ) Introducing Emma Rees

(01:06 ) An Unexpected Career Journey

(03:49 ) Body Language and Networking

(06:23 ) Engaging with Investors and Founders

(11:23 ) Traits of Successful Founders

(13:43 ) Validating Your Business Idea

(25:02 ) Building Relationships on LinkedIn

(29:34 ) The Power of Giving Before Asking

(35:46 ) Challenges for Female Founders

(40:29 ) Addressing Bias in Investment

(44:50 ) Preparing for Investor Q&A

🟪 Connect with Emma Rees

• LinkedIn: https://www.linkedin.com/in/emmarees01
• Website: https://www.gambit.ac

🟪 Connect with Gabe Marusca

• Website: https://www.gabemarusca.com
• YouTube: https://www.youtube.com/@gabemarusca
• LinkedIn: https://www.linkedin.com/in/gabemarusca
• Instagram: https://www.instagram.com/gabemarusca
• X/Twitter: https://twitter.com/gabemarusca
• Facebook: https://www.facebook.com/maruscagabe
• TikTok: https://www.tiktok.com/@gabemarusca

Until Next Week,

Pura Vida!