In this exceptional episode, Bob Burg, the renowned and prolific best selling author discusses the core principles of the Go-Giver philosophy and how they apply to leadership and success.

Bob emphasises the importance of providing value to others as the key to personal and professional success. Our conversation delves into how leaders can develop an approach of giving over getting as the fuel for business success.

Key Points Discussed:

The Go-Giver Philosophy:

The importance of shifting from a "getting" mindset to a "giving" one.

Success is directly proportional to how much value you provide to others.

Five Laws of Sustainable Success:

Bob breaks down the five laws from his book, including the Law of Value, the Law of Compensation, the Law of Influence, the Law of Authenticity, and the Law of Receptivity.

Leadership and Influence

How true leadership is about serving others and helping them achieve their goals.

Influence is about pulling, not pushing—how attraction, not coercion, builds lasting influence.

Blind spots in Leadership

Bob discusses how leaders often have blind spots—areas where they might be unaware of their own biases or shortcomings.

The importance of self-awareness and feedback in identifying and addressing these blind spots to become more effective leaders.

Common Misconceptions

Addressing the myth that giving leads to being taken advantage of.

Explaining how being a Go-Giver is not about being a doormat but about creating value and creating win-win relationships.

Handling Objections

Why trying to overcome objections isn't the best approach.

Memorable Quotes

“Give Exceptional Value to Enjoy Extraordinary Results."

"Blind spots are the areas where we are unknowingly holding ourselves back; addressing them is key to becoming a more effective leader."

Resources Mentioned

• Book: "The Go-Giver" by Bob Burg and John David Mann


• Website: www.thegogiver.com


• Bob Burg https://burg.com/


• Self Determination Theory of Motivation


• https://www.apa.org/members/content/intrinsic-motivation


• Dondi Scumaci https://dondiscumaci.com/compliance-will-never-take-you-where-commitment-can-go/


• 5 Leadership Thoughts from Mark Sanborn


• https://blog.leadr.com/5-leadership-thoughts-from-mark-sanborn


• John Maxwell Books


• https://www.amazon.co.uk/stores/author/B001H6NROC 


• Principles of Success, Ray Dalio


• https://www.amazon.co.uk/Principles-Success-Ray-Dalio/dp/1982147210


• Everybody Matters, Bob Chapman, Raj Sisodia


• https://www.amazon.co.uk/Everybody-Matters-Extraordinary-Caring-People/dp/1591847796


• Leaders Eat Last, Simon Sinek


• https://www.amazon.co.uk/Leaders-Eat-Last-Together-Others/dp/1591845327/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=

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Connect with the show hosts below.

Callum Jenkins

Rebecca Jenkins