129 - The Ultimate Giving Tuesday Playbook
Description
Join host David Pisarek for a fast, practical playbook to plan, launch, and optimize a high-converting Giving Tuesday campaign. Whether you are scrambling at the last minute or refining a solid plan, David breaks down the exact steps to tell a powerful story, segment your donors, and turn more visits into donations.
In this episode, you’ll discover how to:
Craft a single, human-centred narrative that sparks emotion and action
Segment donors and tailor messaging for small gifts, majors, and corporate supporters
Optimize mobile-first donation pages and reduce friction at checkout
Write clear, specific calls to action that lift conversions
Use ethical urgency and matching gifts to motivate giving
Build a 7–8 email post-donation journey that drives retention and repeat gifts
Tune in to get the step-by-step tactics your non-profit can implement today to make this your best Giving Tuesday yet.
United States
