DiscoverWow @ Work13: How a small supermarket is revolutionising the way we buy food
13: How a small supermarket is revolutionising the way we buy food

13: How a small supermarket is revolutionising the way we buy food

Update: 2022-11-03
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A third of all carbon emissions are created by the food system – in production, packing, distribution, and consumption. Ruth Anslow spent 15 years in the corporate sector and formed the HISBE supermarket brand to try and change that.



Ruth is a social entrepreneur and a keen advocate of doing business for social benefit, beyond just making profit. In 2010 she decided to take on supermarkets and cofounded HISBE Food with her sister, Amy. HISBE is a supermarket chain with a difference, built on a social enterprise business model and designed to support a sustainable future for food and farming.



Alongside running HISBE, Ruth cofounded The Good Business Club, to connect entrepreneurs who are starting, running and growing a “business for good” with the support and resources they need.



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13: How a small supermarket is revolutionising the way we buy food

13: How a small supermarket is revolutionising the way we buy food

Stephen Dargan