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Summary:

In this episode of Thrivecast, we feature Angad Singh and Aditya Gaur from Sumo Logic, who offer their unique perspectives on adopting Product-Led Growth (PLG) within their organization. We focus on the journey from a traditional sales-led approach to a product-centric strategy, discussing the inherent challenges, effective strategies, and the critical role of elements like self-service and trial plans in shaping go-to-market strategies.

Here's What You Can Expect:

(00:00 ) - Introduction and Overview

(01:01 ) - Angad Singh on Sumo Logic's Shift to PLG

(03:32 ) - Aditya Gaur's Role in Engineering and PLG at Sumo Logic

(05:22 ) - Challenges in Transitioning to PLG and Getting Buy-In

(10:27 ) - Strategies for Aligning Product and Marketing Teams Towards PLG

(14:16 ) - Revamping Self-Service and Onboarding for PLG

(19:44 ) - Managing Free and Trial Plans, and the Approach to Freemium Models

(23:00 ) - Recommendations for Industry Peers on Adopting PLG

(26:53 ) - Automation and Management of Free/Trial Plans

(30:04 ) - Discussion on Feature Access and Usage Caps in Freemium Models

(34:22 ) - Future Directions in PLG and Sales Integration

(36:30 ) - War Stories and Lessons Learned from PLG Implementation

About Sumo Logic:

Sumo Logic is a cloud-based machine data analytics company focused on security, operations, and BI use-cases. The company provides a platform that enables enterprises to build, run, and secure their applications and cloud infrastructures. Sumo Logic is known for its innovative approach and has recently embarked on a journey to adopt a more product-led growth model, aligning their product development and marketing strategies to drive user engagement and growth.

Get to Know Angad Singh & Aditya Gaur:

* Angad Singh, Principal Product Manager at Sumo Logic, has been instrumental in the company's PLG transition, focusing on onboarding and user experience.

* Aditya Gaur, Director of Engineering at Sumo Logic, has significantly contributed to the company's growth and PLG strategies.

Where to Find Angad Singh & Aditya Gaur:

* Angad Singh's LinkedIn

* Aditya Gaur's LinkedIn

Where to Find the Host:

* Gururaj Pandurangi's LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.hybridgtm.com