Do you know what makes the story of King Kong so effective and popular? Yes, it is the giant, raging ape, but actually, what really makes it captivating is the contrast between the monstrous gorilla and Ann, the timid female protagonist.

In this episode we will talk about contrast, which is probably one of the most important tools for designers and illustrators to make their work stand out and look professional. It might sound like a simple term, but believe me it takes time and effort to master it. When used effectively it can help with creating balance, tension, emphasize focal points, establish hierarchy and so much more.

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