#13 Fabian Foelsch - Pioneering a new category with Braineffect
Update: 2021-02-23
Description
Every trend starts somewhere. In Europe, the interest in foods and supplements to feed the brain started with Braineffect. They are true category creators who believe that nurturing a focused, calm and healthy mind should be the new normal. And who wouldn't agree with that... Fabian Foelsch is the cofounder and CEO and helps us to understand what it takes to developing the leading platform in Europe. From the consumer, to the role of education, to the importance of brand permission. This episode has it all.
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