#131 Scaling Contraceptive App to 2M Users By Daring Not to Be Free (Dr Elina Berglund, CEO Natural Cycles)
Description
Dr Elina Berglund is the CEO/Co-founder of Natural Cycles, which she has grown to 2M users. When every other app seemed to be free — she made a brave decision: She charged her users a monthly fee. And it worked...
0:57 - The Birth of Natural Cycles
2:57 - The Decision to Charge from the Start
3:47 - Building Trust Through Pricing
4:23 - From Personal Struggles to Public Solution
5:52 - Creating the Fail-Safe Algorithm
6:32 - Collaboration with CERN Colleagues
7:13 - The Human Body: Complex Beyond Measure
8:37 - The Promise and Challenge of Wearables
10:16 - Understanding User Behavior
11:04 - Gaining Regulatory Approval
12:26 - Secrets to Growth and Marketing
13:43 - The Challenge of Direct-to-Consumer Healthcare
16:02 - Data-Driven Decision Making
17:13 - Instincts Versus Data
19:01 - Staying Honest with Data
21:20 - Calibrating Communication for Investors
22:30 - Benefits of Being Profitable
24:08 - Data as a Superpower
24:59 - Overcoming Negative PR
27:13 - Future of Contraception
29:30 - Impact of Roe v. Wade Overturning
Links
Natural Cycles: https://www.naturalcycles.com/
Dr Mustafa Sultan: https://www.musty.io/
United States
