#132: Beyond the Bottom Line: Redefining Veterinary Business Success and Mastering Money Conversations. With Dr. Paul Harrison
Description
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What if you asked the head of a famous business school for some veterinary business advice, but instead of telling you about a new system to increase productivity or some new marketing hack, he tells you to ‘focus less on the business side of veterinary practice’?
"You have to stop imposing a managerial mindset on these types of businesses - a 'business mindset.' Managerialism has seeped into everything - into industries where it shouldn't be. "
An interview that started with the goal of helping vets get better at having difficult finance conversations quickly detoured into a discussion about:
- The philosophy of veterinary business,
- Why the managerialism that works in some industries doesn’t always translate well into ours, and
- What true success could look like.
(Don’t worry - we do also get insights on how to make those money conversations less stressful!)
Dr Paul Harrison is the Director of the MBA program and Co-Director of the Better Consumption Lab at Deakin University's School of Business, and Adjunct Professor at Sacred Heart University in Milan.The MBA program that Paul designed for Deakin ranks 1st in the world for class experience. Paul is a renowned international speaker on issues related to consumer behaviour, public health and well-being, governance, and marketing.
Topics and Timestamps
Money Conversations: Challenges and Strategies 04:50
Balancing Business and Values in Veterinary Practice 07:29
Rethinking Success: Beyond Financial Growth 12:17
Exciting News: Clinical Podcast Updates 17:24
Embracing Uncertainty and Value 19:32
Controlling the Customer Experience 24:08
Philosophical Approaches in Business 24:29
Understanding Customer Needs 25:45
Money Conversations in Veterinary Practice 27:15
Human Decision-Making in Emergencies 34:05
Emotional Management in Emergencies 40:30
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