132 - Your Business Playbook: Strategy, Data, and Accountability with Ross Bernstein
May 26, 2025 - 00:42:53

Show Summary:

Recorded live at the Institute Summit, this insightful conversation explores how business leaders can apply sports principles—like team chemistry, leadership, and preparation—to enhance performance. Keynote speaker Ross Bernstein underscores the impact of storytelling as a powerful communication and trust building tool, sharing lessons from icons like Scotty Bowman and Jay Leno. The discussion reinforces the importance of having a solid business playbook grounded in strategy, data, and accountability, while also addressing the need to adapt to change, foster a culture of loyalty, leverage technology for growth, and prioritize meaningful personal connections and networking.



A best-selling author of nearly 50 sports books, Ross Bernstein, is an award-winning peak performance business speaker who’s keynoted conferences on all seven continents for audiences as small as 10 and as large as 10,000. Ross and his books have been featured on thousands of television and radio programs over the years, including CNN, ESPN, Bloomberg, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times, and USA Today. https://www.rossbernsteinspeaking.com/

 

Host(s):

Carm Capriotto, Remarkable Results Radio

 

Guest(s):

Ross Bernstein, Speaker and Author

 

Show Highlights:

Introduction to the Episode (00:00:00 )

Importance of Storytelling (00:02:51 )

Jay Leno's Storytelling Practice (00:03:50 )

Team Chemistry in Sports (00:05:06 )

Scotty Bowman's Coaching Insights (00:06:29 )

Building Team Chemistry (00:08:00 )

Innovative Recruiting Strategies (00:08:47 )

The Power of the Playbook (00:12:17 )

Measuring Performance (00:13:06 )

Continual Improvement in Business (00:14:21 )

Ketchup Insights (00:15:45 )

Practicing What We Learn (00:20:02 )

Generational Workforce Changes (00:22:11 )

Creating Loyalty in Teams (00:22:55 )

Time Perception (00:23:10 )

Focus and Distractions (00:23:49 )

Engagement in Presentations (00:24:38 )

Struggle and Growth (00:27:26 )

Humility in Leadership (00:28:25 )

Client Experience Officer Concept (00:30:05 )

Philanthropy and Business Success (00:30:23 )

Gamification in Customer Engagement (00:32:36 )

Adapting to Change (00:35:14 )

Networking and Personal Connections (00:36:21 )

Legacy Business Lessons (00:37:08 )

Business Fundamentals (00:39:00 )

In every business journey, there are defining moments or challenges that build resilience and milestones that fuel growth. We’d love to hear about yours! What lessons, breakthroughs, or pivotal experiences have shaped your path in the automotive industry?
Share your story with us at info@wearetheinstitute.com, and you might be featured in an upcoming episode.

 

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Episode Transcript Disclaimer

This transcript was generated using artificial intelligence and may contain errors. If you notice any inaccuracies, please contact us at marketing@wearetheinstitute.com.

 

Episode Transcript:

Carm Capriotto: This is the Aftermarket Radio Network. Hey everybody. Carm Capto. Remarkable Results Radio, again, back here in Amelia Island in Florida with the Institute 2025 Summit. Theme is standout. My next guest is absolutely outstanding. We are the institute.com. Thanks to Cecil and Kent for having us out here. I've learned a lot, met a lot of nice, neat new friends, and thank you so much to our sponsors.

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Carm Capriotto: By offering the best, most comprehensive SMS in the industry, we'll prove to you that Trax is the single best shop management system in the business. Find Napa tracks on the web at N apa A-T-R-A-C s.com. Hey, welcome back. Let me tell you about my next guest. In fact, there's so much to talk about that I have to actually read it from his mini bio here.

Carm Capriotto: The best selling author of nearly 50 sports books. Damn, I've always wanted to write just one. He's a peak performance business speaker and proud member of the Speakers Hall of Fame, which is no easy task, and you proved that to us this morning. His keynoted conferences all over seven continents, been featured on CNN, CBS mornings, MSNBC, SPN, and Fox News, as well as the Wall Street Journal, New York Times and USA today.

Carm Capriotto: His mission for us today in the conference, as we heard his keynote, is to get us all thinking differently about how we can raise our game to the next level. Sports was, man, everything you talked about with sports, you opened up with Tom Brady, and so since I'm from Buffalo. I wasn't comfortable with that.

Ross Bernstein: I'm from Minnesota. I wasn't comfortable with that. 

Carm Capriotto: I just thought, here I am figuring out how the damn man beat us forever. Right. I know we may have been one in 10 years, I just don't quite remember that. But Ross Bernstein, you just, you nailed it. You were telling stories up there and you covered 16 different, if you will, strategies or concepts for us.

Carm Capriotto: And I wanna talk about a few of them. But the theme that we've been hearing from all of our speakers, and as I was spending time at the lunches and at the breakfasts, this whole storytelling thing is big. I mean, that's what you did. You got up on stage and all you did and all 16 key strategies was tell us a story.

Carm Capriotto: Mm-hmm. And the audience was glued. Why storytelling so 

Ross Bernstein: important. Well, thank you, Carm. Thanks for having me. I'm honored to be here. Storytelling is just the best way to communicate, right? We've been doing it forever. When a great storyteller tells a story and they talk about their family, you think about your family.

Ross Bernstein: When they talk about their job, you think about your job. We learned that from Walt Disney, right? Books, movies, and our brains are wired for storytelling. So I think it's a muscle. You can get better at it. You can work at it. Yeah. I remember one time I was speaking at a conference with Jay Leno. And I was visiting with him in the green room and I was, you know, in awe, this celebrity.

Ross Bernstein: But of course he was the nicest guy in the world, just as you'd imagine. Asked me all about me. And I was fascinated to learn, and this is back in the nineties before cell phones and social media and video that every Saturday night when he was at the peak of the Tonight Show, when he was making a guy, probably made a hundred million dollars that he would every Saturday night at midnight, he would do like an a standup improv set at the Hermosa Beach Comedy Magic Club for the drunks.

Ross Bernstein: And it, you know, before anyone could record it, but he would basically practice his story. Yeah. He was honing hon it and, and he said, you know, if I could tighten up a story by. Two or three words just do people laugh differently. And I thought, I was amazed that here's a guy who's had such success yet, was so particular and wanted to practice and make it right.

Ross Bernstein: And that really stuck with me about that. That's what makes the great ones great, is that even those little things, they can just, they can work on him. 

Carm Capriotto: Jay Leno was a real guy, man. I mean, he was the real deal. I loved Jay Lenon. I continued to like him today. Of course. I'm old enough to remember Johnny Carson.

Carm Capriotto: Me too. And those were big shoes to fill, weren't they? In this industry, we're small business people and we're trying to teach them through coaching and what I do on the podcast and the networking groups that exist, how to become a more sophisticated business person. And everything you talk