132. What to avoid when building high-value partnerships with Adrienne Coburn
Description
What makes a partnership actually work?
Too many companies chase logos, launch press releases, and declare “partner-first”—only to find out later it didn’t move the needle. Adrienne Coburn shares how to build partnerships that fuel growth, not just optics.
In this episode, you’ll learn:
- How to structure partnerships around mutual tension and trust
- Why internal selling is ongoing, and how to do it well
- The step-by-step difference between performative and revenue-generating partner programs
If you’re serious about using partnerships to drive real growth, this episode is your playbook.
🎧 Listen now to build partnerships that matter.
New episodes Monday, Wednesday and Friday.
More from Phil Hayes-St Clair:
Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships
This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.
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