134: Building the Brand: Part 8: For the Committed
Description
In this episode, I share my return to the CEO role in early 2024 and our subsequent moves to refocus and rebuild the brand. I discuss the challenges faced, including the decision to let go of certain staff and product lines, and the importance of maintaining a winning culture.
This chapter captures our move back to Texas, the building of a new HQ, and the successful launch of new products, all leading up to the present day in August 2025.
CHAPTERS:
00:00 Introduction
01:04 The Return to Leadership
04:50 Chapter Eight: Moving Back to Texas
07:47 Office Reorganization and Fresh Start
15:55 Lessons from Endurance Training
20:20 Pruning for Growth: Necessary Endings
36:32 Key Initiatives for 2024
41:03 Expanding Internationally: UK and iHerb
43:18 Back in Texas: Business and Personal Life
45:48 A Life-Changing Accident
51:21 Building a Winning Culture
58:39 Leading with Heart and Mind
01:03:56 Defining the Vision: Core Values, Purpose, and Goals
01:06:41 Summer of 2025: Achievements and Reflections
01:14:38 Conclusion: Gratitude and Future Outlook
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https://www.amazon.com/Go-One-More-Intentional-Life-Changing/dp/1637746210
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