Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such as

• How to use AI to ideate and refine your creation process
• Use cases for AI beyond copywriting
• Why you need dedicated in-house AI champions
• What Jasper is doing to improve customer engagement with AI

Timestamps

• (00:00 ) - - AI Guidelines and Ethical Adoption
  


• (06:06 ) - - Confronting Resistance to AI in Content Creation
  


• (08:24 ) - - Time and productivity savings
  


• (11:55 ) - - Content Production 101: Outlining and Customization
  


• (17:00 ) - - Unlocking Decision-Making Potential with AI
  


• (19:17 ) - - Measuring Productivity and Savings
  


• (27:04 ) - - Transitioning Careers: From Content Marketing to AI Program Direction
  


• (30:15 ) - - Challenges of Implementing AI in Organizations
  


• (33:09 ) - - Standardizing and structuring delivery plans
  


• (36:42 ) - - Broadening the Role of AI in Marketing Operations
  


• (38:53 ) - - Enhancing Marketing Efficiency Through AI
  


• (41:22 ) - - Exploring AI's Role in Negotiation
  


• (44:50 ) - - Closing Remarks and Invitation for Future Collaboration

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