#136 Let’s stop using ‘engagement’ as a measure of internal comms success
Description
Engagement surveys are everywhere, and it’s tempting to use those scores as proof that your internal communications are working. In fact, a lot of people, and senior leaders, ask for exactly those scores to prove communication cut through. However, engagement isn’t just about comms because it’s shaped by leadership, culture, salaries, career development, values, and more.
So if engagement isn’t the right measure, what is? In this episode of the Less Chatter, More Matter podcast, we unpack why engagement shouldn’t be your go-to metric. Then, we tell you what should and seven practical measures that actually demonstrate the value of internal communication.
Th real kind of measures that will give you the data-backed and human-proven evidence you need to show senior management, and other employees, the internal comms impact on the business. If you agree that it’s time to move past vague scores and start measuring what really matters, you’ll want to listen in!
Links mentioned in this episode:
- 90 minute Strategy Power Session
- Public workshops and training
- Less Chatter, More Matter - Mel’s book
- Topic in Ten - have your say!
- Template packs
- Change Isn't Hard! - Mel's book
- Sign up here to the fortnightly mail out of free resources!
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