Ever feel like your emotions, stress, or self-doubt are holding you back in business? In this episode I sit down with Karina Baldwin, a mental performance coach with a master's degree in performance psychology, to discuss how business owners can train their minds for success.

Karina shares her journey from athlete to entrepreneur, revealing how mental performance strategies—typically used by elite athletes—can be applied to business. She breaks down theperformance coaching model, the power of mindset shifts, and how your thoughts directly impact your results.

In this episode:

• The difference between therapy and mental performance coaching – and why both matter
• How to shift your mindset from“I don’t know what I’m doing” to“I can figure this out”
• ThePerformance Coaching Model: how your thoughts fuel emotions, actions, and results
• Whybusiness success isn’t a fluke – and how to replicate what’s already working
• The importance ofbuilding an identity beyond just your business to prevent burnout
• Actionable strategies totrain your brain to work for you, not against you

Action Steps for the week:

1. Get Uncomfortable – Do something outside your comfort zone this week (ex. show up on video, ask for a discount, pitch yourself)
2. Write the Story You’re Telling Yourself – Journal about your current beliefs around business and success
3. Expand Your Mindset – Listen to an episode ofTrue Adventure Podcast and learn mental performance strategies for free

Connect with Karina:

Website:https://trueadventurecollective.com/mental-performance-coaching

Instagram:https://www.instagram.com/trueadventureco/

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website:https://www.espressopodcastproduction.com/

YouTube:https://www.youtube.com/@EspressoPodcastProduction

Instagram:https://www.instagram.com/espressopodcastproduction/

TikTok:https://www.tiktok.com/@espressopodproduction

Music: John Kiernan.www.johnkiernanmusic.com

Produced by Espresso Podcast Production:https://www.espressopodcastproduction.com/

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