DiscoverMastering Agility#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue
#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

Update: 2025-07-24
Share

Description

"Origin stories create die-hard fans. Once your story and your product are inseparable, you win."


In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change.


Connect with Osita: (31) Osita Ifezue | LinkedIn

Check out Think About It! With Osita Ifezue Podcast: https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg


Check out our sponsor:
www.xebia.com

www.wiserbees.com

www.masteringagility.org


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

Sander Dur and Jim Sammons