138: How Yellow Tail Disrupted an Entire Market

Update: 2023-11-09

Description

We all know it (and maybe love it) – Yellow Tail wine. The biddies talk about how Yellow Tail, out of Australia, was basically invented for the American market. It’s a really interesting story and a tour de force of product development and marketing strategy that changed the wine label game worldwide and the Australian wine industry forever.

For the full show notes: boozybiddies.com/138

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138: How Yellow Tail Disrupted an Entire Market

Boozy Biddies, Calla Bischoff, Kara Ferreira

#box-pro-ellipsis-175984707088329{-webkit-line-clamp:2;}138: How Yellow Tail Disrupted an Entire Market

138: How Yellow Tail Disrupted an Entire Market

Boozy Biddies, Calla Bischoff, Kara Ferreira

138: How Yellow Tail Disrupted an Entire Market