In this quirky yet insightful episode, Sudeep and Sharan explore an unusual analogy - how marketers are similar to ducks. Sudeep breaks down five distinct ways a marketer’s job mirrors the life of a duck: calm on the surface but furiously paddling underneath, staying unaffected by their environment, taking short strategic flights, diving in when needed, and balancing short-term and long-term focus — just like ducks practicing unihemispheric sleep.

Through humorous anecdotes and deep marketing wisdom, they decode how these duck-like behaviors are essential for building remarkable brands. Whether you’re a seasoned marketer or just starting out, this episode provides a fresh lens to reflect on your marketing journey.

Key Takeaways:

• Paddling Under the Surface: While marketing may seem glamorous from the outside, it involves relentless problem-solving and behind-the-scenes hustle.
• Waterproof Like a Duck: Marketers must stay emotionally unattached to their brand’s assets and keep consumer needs at the center — not personal bias.
• The Short Flight: Periodically zooming out for a strategic overview helps marketers align daily tasks with long-term brand goals.
• Diving In: Great marketers aren’t afraid to roll up their sleeves — whether it’s walking the market, meeting consumers, or working closely with sales teams and agencies.
• Unihemispheric Focus: Marketers must balance tactical execution with long-term brand-building — keeping one eye on today’s numbers and the other on the brand’s future.

Quotes:

“If both you and your brand are coasting peacefully, that’s a sign something’s wrong — you’re not paddling hard enough.”

“Marketers need to be like ducks: strategic when needed, but also ready to dive deep and get their hands dirty.”

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CREDITS

• Album Art & Design by ting.in
• Voiceovers by Anjale Stephanos
• Music from Zapsplat.com