Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

In Episode #138, we're diving into a powerful (but sometimes intimidating!) marketing tool: Google Analytics. Whether you’ve set it up or not, we’re breaking it down in a super accessible way—no tech jargon required. You’ll learn how to start making smarter, data-informed decisions about your marketing efforts.

📊 In this free episode, we cover:

• What Google Analytics is and how it supports your marketing goals

• The most important metrics to track (and which ones to ignore)

• What terms like “sessions,” “engagement rate,” and “referral traffic” really mean

• Why you shouldn’t let low traffic or bounce rate discourage you

For Insiders ONLY, we go even deeper with:

• Real-world examples of troubleshooting a sales slowdown

• Using data to plan your next marketing push

• Why numbers alone don’t tell the whole story (and what else to pay attention to)

• Tips for tracking marketing effectiveness across multiple platforms

🎧 Not an Insider yet? Join today for just $5/month to get access to bonus episodes, unfiltered convos, and exclusive community perks: https://patreon.com/SuccesswithJewelry

Liz Kantner helps independent jewelry artists find their unique voices and confidently show up. She's the founder of the Stay Gold Collective and offers marketing consulting with heart: https://www.lizkantner.com

Laryssa Wirstiuk is the founder of Joy Joya, a marketing agency for jewelry brands. She’s also the creator of JoyDeck, an email + SMS marketing platform that simplifies strategy for jewelry designers: https://joyjoya.com

Listen in to start understanding your marketing data—and using it to grow.