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What if everything you've been taught about wealth is wrong? Stoy Hall, founder and CEO of Black Mammoth, argues that wealth has nothing to do with the zeros in your bank account—and that money isn't just a tool, it's a partner.

In this episode, Stoy breaks down his three-bucket wealth system that prioritizes mindset before mechanics, reveals why even billionaires can't build wealth alone, and shares the exact exercise he uses to help clients break through decades of money trauma. From growing up with a single mother working 14-hour days to discovering true wealth in a Tanzanian village, Stoy's journey challenges every assumption about what it means to be financially free.

You'll discover why filling your emergency fund too quickly actually hurts you, how to use the red-green highlighting method to expose your real relationship with money, and why Stoy's own children will only receive 50% of their college tuition paid upfront. This isn't your typical financial advice—it's a complete reframe of how money, happiness, and legacy intersect.

🟪 About the Guest

Stoy Hall is the founder and CEO of Black Mammoth, a modern family office built specifically for women and minority business owners who want to take control of their wealth and stop feeling alone in the process. A former college football player who traveled to Tanzania in 2011, Stoy spent 4.5 years working at the Boys and Girls Club before becoming a financial planner. He also hosts the No BS Wealth podcast.

🟪 Disclaimer

This content is for educational purposes only and should not be considered financial advice. Consult with qualified professionals before making financial decisions.

🟪 Key Topics Discussed

• Why wealth is defined by happiness and freedom, not dollars
• The three-bucket savings system (short-term, mid-term, long-term)
• How to identify your first money memory and why it matters
• The red-green expense highlighting exercise
• Why you should fill your emergency fund slowly over 18 months
• Money as a partner vs. a tool—and what that mindset shift unlocks
• Building trust structures for children that teach rather than enable
• Starting financial education at age 3
• Breaking generational cycles of financial trauma
• Why rich people all have teams (and you should too)

🟪 Timestamps

(00:00 ) Introducing Stoy Hall

(02:27 ) Defining Wealth

(03:19 ) Personal Experiences Define Wealth Perspectives

(05:02 ) Mindset and Financial Literacy

(08:01 ) Stoy's Upbringing and Role Models

(12:42 ) The Path to Financial Planning

(14:25 ) How To Educate Yourself Financially

(18:30 ) Mindset and Money Management

(24:12 ) Breaking Down Emotional Barriers

(25:44 ) Building a Short-Term Safety Net

(26:30 ) Automating Your Savings

(28:19 ) Filling Multiple Buckets Simultaneously

(36:17 ) The Concept of Money as a Partner

(40:02 ) Planning Your Legacy

(44:09 ) Educating Children About Money

(46:37 ) Words of Wisdom

🟪 Connect with Stoy Hall

• LinkedIn: https://www.linkedin.com/in/stoyhall/
• Website: https://www.blackmammoth.com/
• Podcast: https://nobswealth.com/

🟪 Connect with Gabe Marusca

• Website: https://www.gabemarusca.com
• YouTube: https://www.youtube.com/@gabemarusca
• LinkedIn: https://www.linkedin.com/in/gabemarusca/
• Instagram: https://www.instagram.com/gabemarusca/
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• TikTok: https://www.tiktok.com/@gabemarusca

Until Next Week,

Pura Vida!