#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)
Description
Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss
- The principles of building a community
- LinkedIn personal vs. company page engagement
- The role of executives in thought leadership content
- How companies are leveraging influencer partnerships
- How to approach LinkedIn organic and grow your audience
Timestamps
- (00:00 ) - - Intro
- (06:32 ) - - Importance of Community Engagement
- (10:49 ) - - Tailoring Marketing Strategies to Target Audiences
- (13:21 ) - - Depth Over Width in Influencer Strategy
- (15:43 ) - - Leveraging Influencer Networks for Product Promotion
- (18:53 ) - - Importance of Laser Focus in Content
- (24:20 ) - - Organic vs. Paid Content Amplification
- (27:35 ) - - Leveraging Content for Successful Advertising
- (33:13 ) - - The 1% Mindset in Achieving Success
- (36:14 ) - - Creation Strategies: Leveraging Existing Comfort Zones
- (40:14 ) - - Utilizing Content Variation for Effective Marketing
- (43:07 ) - - Investing in Employee Long-term Value
- (45:42 ) - - Validating and Refining Effective Communication Strategies
- (49:05 ) - Identifying Trending Topics on LinkedIn for Content Creation
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