If you’re a real estate agent trying to grow in a slow or confusing market, this episode is for you.

Tom Storey (Royal LePage) breaks down exactly how he went from leases and leads to running a busy Toronto real estate team using video, systems, and a simple client care plan that keeps referrals coming in year after year.

No fluff. No hacks. Just real talk on what actually works.

What You’ll Learn in This Episode:

• How Tom used leases to build a strong real estate database
• Why simple monthly market update videos changed his business
• How YouTube and podcast content now drive 40% of his deals
• The “before / during / after” system to keep clients for life
• How to build 3 main business pillars (repeat + referral, content, agent referrals)
• Why market knowledge and confidence beat “flashy” marketing
• The 1–10 (no 7 allowed) rule to help buyers avoid regret
• How Tom became a regular TV real estate expert
• How to plan your 2026 goals and reverse engineer your numbers

If you’re a realtor who wants more repeat and referral business, and you’re ready to use content on purpose (not randomly), you’ll get a ton of value from this conversation.