14. Friday Fails: Former Coca-Cola Executive on Messaging, Media and Discretion

Update: 2021-07-09

Description

As small business entrepreneurs, there's a lot we can learn from the world of big business.

And so in this Friday Fail, we chat with Ben Deutsch, who worked as Vice President of Communication at Coca-Cola prior to his retirement.

He candidly shares the stories of some mistakes he made early in his tenure at Coke, and parses some important lessons about the power of words, the importance of focusing on your core value proposition, and the attitude needed to deal with the high stakes world of business. Read More ...

Comments

In Channel

26. tinyB Chocolate Friday Fail: Tempering the Impact of a Bad Personnel Decision

2021-12-1711:00

25. tinyB Chocolate Rolls Brigadeiros Virtual Team Building Experience to a Sweet Spot in the Boutique Chocolate Marketplace

2021-12-0135:51

24. Friday Fail: Paulo Hutson Solórzano on Navigating Expertise and Failing Up

2021-11-1911:46

23. The Power of Cross-Cultural Inclusion with Paulo Hutson Solórzano

2021-11-0329:27

22: Friday Fail with Café L’Appetito: The Value of Knowing Your Business DNA

2021-10-2210:05

21. Café L’Appetito Second Generation Owners Stir the Pot to Keep Things Fresh

2021-10-0631:37

20. Victor & Mika's Bakery Chew on the Savory Taste of Failure

2021-09-2409:21

19. It Doesn’t Taste Vegan: The Meaty Success of Victor & Mika’s Bakery

2021-09-0934:16

16. Back of the Napkin Friday Fails: Failure as an Idea Generator with Kelly O’Neill

2021-08-0614:11

15. The Art of Business and the Business of Art with Kelly O'Neill

2021-07-2135:05

14. Friday Fails: Former Coca-Cola Executive on Messaging, Media and Discretion

2021-07-0914:45

13. A Family Legacy in Ice Cream, with Jon Snyder from il laboratorio del gelato in New York

2021-06-2333:33

12. Friday Fails: Tips to Avoid Common Small Business Payroll Mistakes with Cory Hershman

2021-06-1110:28

11. Building a Habit of Mindfulness and Meditation with Aisha Chottani, Founder of Moment

2021-05-2629:06

10. Friday Fails: Hiran Patel Explores Failure in Business

2021-05-1412:21

9. Turning a Passion for Cooking Indian Food into a Business with NaanSense Owner, Hiran Patel

2021-04-2828:27

8. Friday Fails: Rachel Doyle Explores Failure in Business

2021-04-1613:49

7. How the Nonprofit GlamourGals Provides Companionship to Isolated Seniors, with Rachel Doyle

2021-03-3137:14

6. Hiring Post-Prison People and Serving High-Quality Coffee with Pete Leonard

2021-02-1037:52

5. Friday Fails: Maria Erna Explores Failure in Business

2021-02-0513:38

00:00

14. Friday Fails: Former Coca-Cola Executive on Messaging, Media and Discretion

#box-pro-ellipsis-176758948509891{-webkit-line-clamp:2;}14. Friday Fails: Former Coca-Cola Executive on Messaging, Media and Discretion

14. Friday Fails: Former Coca-Cola Executive on Messaging, Media and Discretion

The SurePayroll Team

14. Friday Fails: Former Coca-Cola Executive on Messaging, Media and Discretion