14. How ESPN became the most followed brand in the world on TikTok? Amanda Anderson
Description
Amanda Anderson, Senior director Social Media on the ESPN social team, discusses the team's mission, partnerships, and content strategy around TikTok for ESPN.
We also discuss trends in the sports industry and the importance of inclusivity and first-person storytelling to create authentic content.
She also shares advice for women in the industry and emphasize personal growth.
We also talk about :
-The Impact of Social Media Partnerships on ESPN's Success
-Creating Inclusive and Accessible Sports Content
-The Power of First-Person Storytelling in Sports
-Advice for Women in the Sports Industry
-Championing Diversity and Inclusion in Sports
Episode resources :
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