Digital marketing is quickly becoming one of the most prominent methods for growing businesses to reach potential customers. In entrepreneurship, generating leads and converting them into sales is crucial to successfully grow your business. But how can you generate leads effectively? And how do you turn those leads into paying customers?

JD Arbuckle, founder of Helm, and lead digital marketing consultant at Smart Inbound Marketing joins the podcast to address all things inbound and digital marketing. JD discusses the five fundamentals of inbound marketing, and how you can create meaningful digital content to target your audience properly.

Discussed Resources:

Seth Godin’s Blog: https://seths.blog/

Morning Brew Newsletter: https://www.morningbrew.com/

Marketing Brew: https://www.morningbrew.com/marketing

Robinhood Newsletter: https://snacks.robinhood.com/

Exploding Topics: https://explodingtopics.com/

Chartr: https://www.chartr.co/

This podcast was created by the team at Catapult Lakeland, an entrepreneur center that exists to foster the growth of startups in Central Florida by providing education, community, resources, and space.