#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)
Description
Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.
They discuss
- The future of intent data
- ABM in 2024
- The importance of unique positioning
- Marketing in industries like packaging and logistics
- How to stand out in a crowded market
Timestamps
- (00:00 ) - - Intro
- (06:21 ) - - Embracing Timeless Marketing Principles
- (08:20 ) - - The Impact of Positioning on Marketing
- (13:17 ) - - Adapting to Remote Work
- (16:07 ) - - Identifying early-stage problems and solutions
- (19:14 ) - - Decoding Intent Data in B2B Marketing
- (22:55 ) - - Regulation and Data Privacy in Advertising Platforms
- (30:09 ) - - Strategies for Meaningful Outreach Using Intent Data
- (30:57 ) - - Redefining ABM: Back to Basics
- (37:10 ) - - Focused Sales Strategy: Quality Over Quantity
- (38:02 ) - - ABM: Leveraging Your Network
- (42:04 ) - - The Naming Challenge in Branding
- (46:05 ) - - The Power of Execution Over Strategy
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