In this conversation, Joe De Sena, founder of Spartan, shares his journey from Wall Street trader to ultra-endurance athlete and entrepreneur.

He discusses the philosophy of suffering, resilience, and the importance of discipline in both personal and professional life. Joe emphasizes the need for perspective in facing challenges, whether in business or parenting, and highlights the significance of instilling resilience in children.

He also outlines the future of Spartan and the importance of continuous personal growth through hard challenges.

• Joe De Sena's mission is to transform lives by helping people do hard things.
• Suffering is a key element that reveals our true selves.
• Perspective is crucial in navigating life's challenges.
• Discipline and daily habits are essential for personal growth.
• Raising resilient children involves intentional challenges and life skills.
• The pandemic posed significant challenges for Spartan, but resilience prevailed.
• Daily accountability can help break comfort loops and foster discipline.
• The future of Spartan includes expanding into various hard challenges.
• Instilling a strong work ethic in children can lead to happiness and success.
• No excuses should be made when it comes to personal growth and challenges.